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There's a Deeper Level to this Conversation: As You Tear At Each Other About Who's Sponsoring the Gen Z Protests, or Even if They're Sponsored at All, Watch These Three Videos and Let Me Know What You Think...

The Legacy of Fear: How the Shadow of Jaramogi Oginga Odinga Shaped Kenya's Political Landscape In the annals of Kenya's political history, the events of 1969 stand out as a defining moment marked by fear, coercion, and manipulation. The political tension surrounding Jaramogi Oginga Odinga's candidature led to a series of oath-taking ceremonies in Gatundu that forever altered the fabric of Kenyan society. Understanding this historical context is crucial, especially when contemporary politicians attempt to invoke these dark chapters for political gain. The Fear of Jaramogi and the Birth of the Gatundu Oath The roots of the infamous Gatundu oath can be traced back to the fear and propaganda surrounding Jaramogi Oginga Odinga, the former vice-president and then-leader of the opposition. By 1969, the political landscape in Kenya was charged with tension. The assassination of Cabinet Minister Tom Mboya on 5th July 1969 had already set a volatile backdrop. Within this context, Pr...
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What do copywriters do?

Sometime last year, someone was looking for a copywriter. Another someone linked him to me, whereupon I dispatched a sample of my work post haste, and he called me in for a sit-down. (Which invariably necessitated hauling myself across town). I now can't recall much of what transpired in that very short meeting, but I remember client-to-be praising my singular ability to write a captivating TV commercial. And then he expressed grave concern over my. . . how shall I put it. . . “ability,” as in do I have it in me, to knock out a satisfactory brochure? (Because who populates their creative portfolio with brochures? 🤷🏿‍♂️) Actually, it might have been a flyer but I am quite possibly inured to the details by the general barbarity of time.

Anyway, I sent back my costing for the job and—no surprises here—never heard from him again. Turns out he was looking for a flyer-writer. Or a brochure supremo. It also turns out that this is a pet peeve with marketers today.

So what exactly do copywriters do?

Quoth creativepool.com: "Creative copywriters are employed by agencies both permanently and on a freelance basis to develop advertising concepts. They mainly deliver the words and verbal content that accompanies the visual elements. Agency copywriters usually work in close partnership with art directors and have lots of input to the visual elements. Many advertising agencies appoint them as a creative team. However, many successful copywriters set up as freelancers.

The types of projects and clients vary widely, although some copywriters may specialise in an industry sector. They may also specialise in producing copy for:

1. Above the line advertising, which uses mass media like TV, cinema, interactive media, posters and radio scripts to promote brands.

2. Below the line advertising, which uses less conventional methods that focus on direct means of communication, like brochures, leaflets, press advertisements, direct mail and digital media.

The copywriter is responsible for taking a client's advertising brief and generating original copy ideas that grab the attention of the target audience.”

What kind of copywriters are you hiring out there?

This post first appeared on my Instagram blog. Read more at https://www.instagram.com/javanongurucreative

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